Originally Posted by racerdog45:
I meant biggest source of exposure in the USA, I know they do alot around the world, some of which is bigger (F1 for sure) but where else do they get the bang for the buck that NASCAR has given them here in the USA? F1 isn't a blip on the radar here, the air racing doesn't grab much attention and "flutag" or whatever they call it hasn't reached the heights here that it has in Europe(not even close). They (Red Bull) stated they were looking for investors so I'm willing to bet they won't leave NASCAR, just change how they go about it.
X Games, Shaun White, Travis Pastrana, Etc, Etc.
"No reason for Red Bull's leaving has been given, but the energy drink markets to the 18-to-34 age group -- the demographic NASCAR has consistently lost in its current ratings slide."
Red Bull is sold to 18-24. NASCAR does not have much of that market or does dirt racing (a majority of fans are 34-49+). One Travis Pastrana product placement on ESPN could equal the entire numbers that all of the dirt tracks in the United States combined can hold.
That is the reality of it.
To be noted. Pastrana is in the NASCAR system and he IS their guy.