When Speedshift streamed the USAC races at Bloomington they gave us a full report of online subscribers. I don't have the reports anymore but when I reviewed the town the IP pinged to it was very few within hours of Bloomington Speedway. We looked at it that people multiple states away wouldn't have traveled that far on a Friday, so any online more than offset the few close we seen. The split with Speedshift was 50% and no upfront cost to the track. If it was a bad weather night and cancelled, we didn't pay Chet or Darrin for their time.