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1/2/25, 5:08 PM   #31
Re: Flo Increases Prices in 2025
Hamilton71
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When Speedshift streamed the USAC races at Bloomington they gave us a full report of online subscribers. I don't have the reports anymore but when I reviewed the town the IP pinged to it was very few within hours of Bloomington Speedway. We looked at it that people multiple states away wouldn't have traveled that far on a Friday, so any online more than offset the few close we seen. The split with Speedshift was 50% and no upfront cost to the track. If it was a bad weather night and cancelled, we didn't pay Chet or Darrin for their time.
 
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1/2/25, 6:51 PM   #32
Re: Flo Increases Prices in 2025
Charles Nungester
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Quote:
Originally Posted by Hamilton71 View Post
When Speedshift streamed the USAC races at Bloomington they gave us a full report of online subscribers. I don't have the reports anymore but when I reviewed the town the IP pinged to it was very few within hours of Bloomington Speedway. We looked at it that people multiple states away wouldn't have traveled that far on a Friday, so any online more than offset the few close we seen. The split with Speedshift was 50% and no upfront cost to the track. If it was a bad weather night and cancelled, we didn't pay Chet or Darrin for their time.

Great info IMHO and FAIR! But I don't think Flo operates the same way Maybe it is a contract between the sanction and flo or the Track and Flo. IDK.
The two numbers I gave (Don K saying they paid 1000 per) and (Kevin Miiler saying 50k viewers per usac race) Lets see, If you got half of Speedshift and 50 watched. $15X50,000 is 750K per event (That's half the speedshift full event price of $30 I don't think any track would be closing down with a couple of those Stream gate incomes. Hell if it was just one dollar per viewer it would be 25k to the track.

If you just took the # of 50k subscribrs at 179.00 that's 8.9 million. and Miller said there was nearly 140k for the BC39 that's 25 million.

All Im saying is there is enough money to put back into racing and still make a healthy profit.

I'll go back to 2020 where flo held about six events at 50k to win. Probably 100k purses with NO FANS. Someone's getting the $$ and Im sure them tracks were either leased by flo or were paid handsomely to hold em.

Don't get me wrong, I love the value of Flo. I probably watch the full shows of over a hundred events and the features of another fifty or more. Sometimes when I get home from a track I went to, I'll watch others features
But I also didn't mind paying full price for a dozen events I couldn't make either Better than reruns.
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1/3/25, 8:23 AM   #33
Re: Flo Increases Prices in 2025
deadhorse30
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I don't believe for a second that USAC had 50,000 people watch a single race this season. Most tracks in Indiana hold what 2,000 people? So Flo has 25 times the viewership compared to the live attendance. I'm sorry I just don't think USAC has that kind of pull. I think that's for the season. 90 races divided by 50,000 viewers give you 555 on Flo per race. That seems more realistic to me, and that is more consistent with what I've heard from other promoters.
 
1/3/25, 10:21 AM   #34
Re: Flo Increases Prices in 2025
Charles Nungester
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Originally Posted by deadhorse30 View Post
I don't believe for a second that USAC had 50,000 people watch a single race this season. Most tracks in Indiana hold what 2,000 people? So Flo has 25 times the viewership compared to the live attendance. I'm sorry I just don't think USAC has that kind of pull. I think that's for the season. 90 races divided by 50,000 viewers give you 555 on Flo per race. That seems more realistic to me, and that is more consistent with what I've heard from other promoters.
So Kevin Miller is lying 50k per event 140k for BC39? https://www.floracing.com/events/114...aying=11628088


I don't have any doubt flo probably has 500k or more subscribers to flo racing Alone, Aussies/Kiwi's all tune in. Guys in Military, Truckers etc. I've seen Facebook streams go over a hundred thou and people putting chili bowl on facebook just by pointing the phone at their TV go over a million.

Flo runs commercials also on it's apps that have nothing to do with racing. like a broadcast channel.

Im about done chatting about it because we as consumers may never know the real numbers and that's fine. But if the tracks were getting a fair shake from the EVENTS THEY HOLD. They wouldn't have such a huge turnover of people walking away from it.
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1/3/25, 11:33 AM   #35
Re: Flo Increases Prices in 2025
Rpracing1
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No idea IOW had this many streaming broadcast media expert members......................sigh.............
 
1/3/25, 11:36 AM   #36
Re: Flo Increases Prices in 2025
deadhorse30
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Charles, I didn't intend to upset you. I'm just looking at this realistically. I don't claim to know the numbers, but like you I've been attending races for a very long time. This is a very niche sport with a small customer base. Our largest venues hold maybe 20 thousand people, with sellouts being very rare. If that number is real and I was a promoter, I would demand a larger cut. Flo needs the tracks more than the tracks needing Flo. If the tracks are gone they have nothing to broadcast, which would be a horrible business plan.

Thanks for the discussion, maybe I'll head to the Burg this summer and we can finish it in person.
 
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1/3/25, 12:01 PM   #37
Dirtfan
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Unbelievable 🤷.
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1/3/25, 3:49 PM   #38
Re: Flo Increases Prices in 2025
Charles Nungester
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Quote:
Originally Posted by deadhorse30 View Post
Charles, I didn't intend to upset you. I'm just looking at this realistically. I don't claim to know the numbers, but like you I've been attending races for a very long time. This is a very niche sport with a small customer base. Our largest venues hold maybe 20 thousand people, with sellouts being very rare. If that number is real and I was a promoter, I would demand a larger cut. Flo needs the tracks more than the tracks needing Flo. If the tracks are gone they have nothing to broadcast, which would be a horrible business plan.

Thanks for the discussion, maybe I'll head to the Burg this summer and we can finish it in person.
I wasn't upset and I agree 1-4k is most of our normal tracks attendance. Maybe 5k for sprint weeks (Not including pits) Eldora is claiming they get over 30k in attendance for the World, Ive been there for the big events, I don't doubt it. And in that instance I can easily believe five times the amount that did travel to the track are watching on flo, Because they can't make it
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1/4/25, 3:04 PM   #39
Re: Flo Increases Prices in 2025
Charles Nungester
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Learned a ton recently and only two numbers I don't know is how much it cost flo to stream it and how much flo is making from it. Don K wasn't lying and the fan loss (Paid gate admissions are up to three times what he said
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Last edited by Charles Nungester; 1/4/25 at 3:08 PM.
 
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1/6/25, 8:15 AM   #40
Re: Flo Increases Prices in 2025
767
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Quote:
Originally Posted by Charles Nungester View Post
Thank you Captain Obvious.

And I have stayed home from traveling over a hour when I could watch it anyway when the weather was iffy a time or two.

The facts are. There's more higher paying races (Mostly Flo nights, Lucas and HL). Usac has some more higher paying shows and some incentives like winning all three championships is big $$ in a season.

The question was weather it's hurting, helping or neither to the tracks?

I look at a track like Florence which was always LM feature by ten, well run show. used to have a killer fan base and Super LM's almost every weekend. Now runs Supers four weekends a year and sometimes the crowds not that big.

My guess is people are getting pickier on what shows they'll go to and watch the rest streamed cause they can see em anyway.
I am friends with the owner of Florence. He straight up told me, there are not many "Local" guys running supers anymore. If he does not pay $8,000 to $10,000 to win, he struggles to get more than 15 cars. You cannot pay that kind of money weekly to have the series. He has learned that if he brings in a series, he can pull 25+ at those payouts. The new series that James Essex is part of comes in 2 or 3 times a year now. add on 3 night of LODLM, he is back up to 6 nights. I think this is another reason why he is bringing in HiLimit. They do the big events well.
 
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