Originally Posted by Ovalmeister:
"Another passionate audience, NHL fans, helped drive ratings and viewership during the 2007-08 season on VERSUS to significant increases (138 percent for the Stanley Cup finals, 50 percent for the regular season) in its third year on the network."
(an excerpt from the IRL/VS press release.)
David.
David - Not being a smart guy, but if you start at .1%, and then get to .2% the next year, you've improved year over year by 100%.
But you're still at .2%...and that's not good.
Just pointing out what a statistic professor told me a long time ago, that "...there are lies, damned lies, and statistics. And you can make statistics say almost anything!"
I'd bet money that ESPN2 is in way more homes than VS. And if you don't have exposure opportunities, you don't get the new, casual viewers who are scrolling through the channels. And using the Stanley Cup year over year comparison really isn't a good comparison. Last year(2007), only Anaheim and Ottawa fans watched the Cup. Those are two relatively small markets. This year's final had Detroit vs. Pittsburgh, had much more fan appeal due to bigger stars and bigger markets...