Originally Posted by Jonr:
I appreciate all that Lucas Oil has done for motorsports. I appreciate that Forrest Lucas loves motorsports, and is a good guy. I really appreciate the track he has in Wheatland. I have no ill will towards Lucas oil at all.
However, my comment was more around how sustainable is all of this. If I were to guess at the amount of money they spend on adversting it would be large. Colts stadium $5 mill a year, two NHRA top fuel teams $8 mill a year, all of the grass roots stuff that he does $2 mill a year (sprints, late models, tractors boats, etc). Thus, by my numbers he is spending $15 million a year on advertising, and using your number on his budget this means he is selling $45 million dollars worth of product. All of these numbers are all uninformed guesses. Any real numbers would be appreciated.
I just don't see Lucas Oil selling that much product. If Lucas Oil was the top choice of over the road semi trucks, and half of all semi trucks used his products, the numbers would make more sense. Until this thread, I never knew that he sold to the semi truck market.
I believe it is considered sponsorship; several revenue assets, with tax breaks and other contributions provided by the State of Indiana, more specifically the city of Indianapolis, built the building.
The ongoing funding is revenue based from management stratagems formulated similar to that of a convention center. Renting of space, contracting with vendors, etc ... The seed money initially given was what provided the NAME SAKE rights ... the rest is contributory efforts from many different sources.
If you would like the true model, seek out the City of Indianapolis for further details.
