Originally Posted by Will Shunk:
Been saying this since 1990....that Indy/CART/IndyCar will die a slow death due to no "name recognition" to American fans through grassroots emotional attachment. A one off year to year by Larson or any other high profile short track driver will not save the sport. Simply put, an American racing series with drivers American fans have never watched, will not prosper. Covid was not the cause for the dismal turnout for 500 practice, Fast Friday, and qualifications. Most on here know what it used to look like, 100K +, infield tailgating, packed suites, etc. 2021 Great young talent, YES. 2021 fans who give a crap, other than the generational traditions of the 500 mile race, NO. If ANY IndyCar driver sat in the stands @ Bubba, Farmer City, Devil's Bowl, Port Royal, NO ONE would know who they are. Not familiar with the drivers results in no ticket, TV, streaming, or sponsor buyers. For many of us the 500 is a lifelong dedication. For many of our children the 500 is a once, twice and done. For our grandchildren it is a "don't see the big deal". Yes indeed, a slow death has occurred.
Funny thing is this 500 full of drivers that some of you on here claim that no one knows because they didn't spend the early years of their racing education slinging dirt at Eldora, Terre Haute, Lawrencburg, etc. just outdrew the Daytona 500 for the first time since.....1995, which was a series and race very similar in track and driver makeup of the current one. It peaked at over 7 million watchers as a foreigner, who according to some here no one should have any interest in, became the first to win 4 in 30 years crossed the line and saw one of the most emotional unscripted post race ceremonies in the history of this race.
You want to know what happened to the numbers? It's simple as 1996 when TG played the all oval all American short tracker route and the other side who underestimated TG's will to see that through, rather than confronting it head on and ending it before it began, turned their keys on the nuclear ballistic missles as TG turned his. On top of that, and Donald Davidson has brought this up many times before, cultural shifts in our society over that time have also helped lead to the decreasing crowds during qual and practice. This is not the same society free time wise with all of the other things grabbing our attention that it was in 1995, 1985, and certaintly not 1955.
Something of note, I took drivers out of the top 10 in both Silver Crown and Sprints, 20 in all, 4 had no Twitter accounts that I could find, the only one who cracked 20K in followers was Brady Bacon, and the average number of followers for those accounts was 5,753. The average for the top 20 of no names at this years 500? An average of 154,550 followers. Like I have said, there are ways to get here, some of that falls on the drivers themselves. If this world was as big and out there as we think a driver like Kody Swanson would have more than 3,092 followers. Some of this is plain and simple marketing yourself, the other part is just as plain and simple as not trying to take the path to get there. Outside the world of dirt, which is far from being the only grass roots out there, I don't think the average race fan could name most of these drivers, they know what they know be it NASCAR, Indy, WEC, IMSA, F1 and their feeder programs and paths. The dirt oval with a sprint car is just another small piece of a large pie.