Originally Posted by flagboy55:
Great point 74. In fact I was in the process of a post about that last night but my eyelids got in the way. I’m sure the overhead for this event is HUGE! Are they making money? I’m sure they are. We probably will never know. It would be nice if we did but I’m not sure it’s anyone’s business but the people involved. I’ve often wondered about their deal with the Expo. Is it municipally owned? I would think that Tulsa would not ever want to lose what has to be a boon to their economy every January
The Tulsa Expo Center is owned by Tulsa County and is leased to and operated by the Tulsa County Public Facilities Authority (TCPFA). We love to manage public endeavors (fairgrounds, hospitals, turnpikes, hydroelectric dams, etc.) in Oklahoma with "authorities" because it allows us to hide public money and power in quasi-governmental agencies that don't fall directly under public control...
BUT, to answer your question, YES, the City of Tulsa and the County of Tulsa know what they have in The Shootout and The Chili Bowl. It's not quite as prolific as Indy, but when you arrive at the Tulsa Airport in late December and early January, you know there's a big racing event happening. Maybe one day they'll actually get temporary car displays like they have at the Indy airport, but for that to happen, Emmett is going to have to hang around a little longer.
Why does this happen you may next ask? Because The Shootout and The Chili Bowl have been PROMOTED by a professional PROMOTOR for the past 35+ years. Emmett (and Lanny) called on city and county officials, politicians, civic and business organizations and media outlets to PROMOTE their events, thus ensuring that these entities clearly understood the VALUE that these events serve to meeting their mutual goals. Selling is all about understanding what your customer "wants", what is a "win" for them. Selling "racing" to politicians, city leaders, business leaders and local media is about selling tourism, prestige, revenue, and public interest. They don't care about "racing cars" or fierce on-track competition. They care about
:
1. How many people will visit our city and spend their out-of-town money at our businesses?
2. Is this a noteworthy event that can gain our city/county/state notoriety?
3. Can I get media ratings for reporting on the event (thus driving up my advertising revenue)?
They would be just as happy for the Expo Center to be used for a world class cow chip throwing competition if it brings in thousands out-of-town guest who spend thousands of dollars a day for a week, and gets dozens of media outlets talking about how "Tulsa is the place to be if you like..."
Will it always be like this? NO. You have to work every year to remind these people why it is important to them. Politicians get voted out (thankfully). Officials retire and are replaced by new people. Public sentiment shifts. You constantly have to remind people why what you're doing is important and why it benefits THEIR true interests. The "racing" is only of interest to us. Our willingness to travel to Tulsa annually and spend money at the Expo Center for $8 beers and $15 shots and $10 chicken strip baskets (these are 2019 prices, I'm sure they'll be significantly higher this year...) are the reason the TCPFA like The Shootout and The Chili Bowl. Our willingness to spend hundreds of dollars at all the local hotels and motels is the reason the Metro Tulsa Hotel and Lodging Association and their members love The Shootout and The Chili Bowl. Our joy in spending hundreds of dollars at local restaurants is the reason the Oklahoma Restaurant Association and their members embrace The Shootout and The Chili Bowl. Our unbridled passion to spend thousands and thousands of dollars on entertainment after a night of racing is the reason the Lipstick Cabaret loves The Chili Bowl.
So you see, successful race promotion isn't JUST about a tacky, two groove track.