I read about this in Ernie Saxton's column in Area Auto Racing News. It's Champion spark plugs, so I assume it's real. http://alwaysachampion.com/

If you don't know about Ernie, you should check him out. He's been helping racers get sponsored for probably 50 years. http://saxtonsponsormarket.com/

Champion has done this contest for about 3 years now. I gave it a try last year

You coming to St Louis this weekend Dick?

No. Couldn't get it into the schedule. Very unhappy about that.

Late model stars Bobby Pierce and Jason Feger both made it to the final ($5,000). Pierce won the whole thing ($50,000).