Originally Posted by Bad Dad 54:
I know this has been brought up before but I was watching my old race tapes and a race from Winchester came on. It was the Thunder Series from long ago, there was so many cars they had a C-Main. It was pretty full field of cars for a C-main. Good racing I enjoyed it, but my question is what happened to all the cars? I see some new pavement series racing now but where are all the cars at? I know how expensive it is but why let them sit, race them or sell them. Spartan's last race only had 12 cars in the field. I'm missing something 
Well, let's see, '54. A good topic.
Back in the mid-80s, early 90s, ESPN was just hitting their stride. Early on, when they came on the air back in ....oh.... 1981-ish, they picked up sports that the Big 3 networks never gave much attention to: College basketball, the NHL, and auto racing. With the latter came NASCAR and USAC.
The boys who ran NASCAR realized that this was their segway into the limelight. The boys who ran USAC were the boys who ran USAC and were still smarting from CART leaving them. When compared to NASCAR, they were Muhammad Ali's slow white opponents.
NASCAR played every card right - Sponsors on the sides of the cars, playing up the moonshiner roots but the more modern transition in the 80s, great rivalries like Darrell Waltrip vs. Dale Earnhardt, and in depth coverage like what it means to put in a round of wedge in the right and what stagger is.
USAC had Bob Jenkins and Larry Nuber (two top shelf announcers) calling the shots with two cameras. They had Thursday Night Thunder. A great night to watch racing on TV - no one went to their local tracks but watched ESPN religiously. If you were lucky, you could tape it on your VCR.
Then they moved it to Saturday Night. The downhill slide started.
ESPN got a contract for Major League Baseball in the early 90s. USAC was a goner. I remember they actually cut into a USAC night to give the latest updates on the baseball strike talks back in the spring of 1995. This was the end. ESPN and USAC were not going to go much farther.
Meanwhile, by 1995, NASCAR had parlayed their early ESPN years into a mega hit. Granted, they used professional wrestling tactics and promotions, but all in all, NASCAR was here (up) and USAC was there (down).
All fingers point to USAC for blowing this golden opportunity by going low ball in their production/promotion.
Now, think back to the mid 80s and what were the pavement sprint drivers/owners hoping for: A shot at Indy? Maybe Plan B was NASCAR? Once CART started bringing in the high buck pay-to-drive guys, your Rich Voglers were fighting an uphill battle that they were not going to win. Sure, Jeff Gordon, Kenny Irwin, and Tony Stewart slipped into NASCAR on pure talent and what backing they had, but your average joe was done. To go big time open wheel racing, you needed $$$.
Now, what are the pavement guys racing for? A shot at Indy? NASCAR? Sure...... that's a nice pipe dream. They are racing as more of a hobby. I am not bad mouthing them by any stretch of the imagination, but they just do not have a chance at going up. They are pigeon holed where they are.
And to top it off, no TV coverage. As for sprints, the WoO sprints had it going pretty good there in the early part of the century with SPEED Channel and the Outdoor Network, but that fell off the table. Even that series is starting to look like they have a few dead buds on the branches.
Now the economy has tanked. With the price of fuel and the price of racing compared to the money coming in...... Need I go any further?
So: USAC missed the boat with TV promotions. NASCAR blew everyone out of the water. CART took open wheel racing to the next level and hate him or not, Tony George apparently tried to bring it back to the average joes but his management and structure for the series was a facade and a wash, and what little sprint car action that was left, the WoO swooped it up with Kinser and Swindell. Should I mention pro wrestling again?
Nice topic, though, '54. Thursday Night Thunder at Winchester and IRP (or whatever the hell it is called now - ORP, LOR, A-E-I-O-U and sometimes Y) was absolutely FANTASTIC back then.