Was TCRP's reputation so bad that it was necessary to change the name of the facility?
Maybe I'm nitpicking, but it's not too often that a business is sold and the new owner changes the name..... unless there was an issue. Name recognition is huge for a business' brand. We can see that changing Huset's to Badlands didn't work out. Besides, most people will still call it North Vernon or Twin Cities anyway, much the same as people still call WWTR, Gateway, or LORP, IRP.
|