Originally Posted by terrehautian:
Even though ESPN doesn't cover races anymore, I wish atleast one race would be televised. Be a fast way to bring people back to the track as some are comparing the track to the good ole days at some of the races....even some of the people who worked on the track in the 90's.
They would and did, Bring money! If you'll notice Penzoil was the sprintweek sponsor and I would imagine footted some of the bill.
Right now big sponsorship is gonna be rare. Mopars on life support. Valvoline? Hardly hear from them anymore. STP, Same. Sometimes I think they get more return from badmitten than their own markets.