Maybe this had been tried before, and I hate to say it, but I heard it this morning on the Nicecar channel, on Sirius radio. I didn't get in on the beginning, so I don't know what they were promoting, but this is what they are doing. They are "selling", local businesses, tickets, to give out "free", to their customers, so it does a couple of things, if they buy in. It gets the customers in the stores, hopefully to buy goods, and it "frees up", some of the customers greenbacks, to go to the races. Every week or so, they "highlite" one of the local racers, and also give him some fan base. Evidently it's working, because they are getting questions from the business owners, if they are going to do it again this season. Sounds like a no lose for the tracks, competitors, and the business owners. Bob