Quote:
Originally Posted by Fisher79
Agreed! There are other factors keeping fans out of the stands (like gas prices, too many other options, etc.) but I think the main issue is lack of promotion. When was the last time you heard a 30-second radio spot advertising the weekend's action at your local track? When was the last time you saw a flyer posted somewhere? When, if ever, have you seen a TV ad for a dirt race? And promotion doesn't even have to be on that scale; you can start with simple things like half off admission for a group of people, giveaway nights like baseball parks do, bands during intermission, etc.
I know Barhorst ran a TV commercial for his Kamp midget week show a couple years back, and someone said something about Helfrich doing radio ads down south, but the fact remains that promotion is a lost art. Sprint car racing is such a good product that it sells itself, but you've got to get new faces in the door that first time to get them hooked.
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I heard radio adds on my driving travels for both the Liberty midget week and Kamp Sprint week shows.
But other than that, I don't hear or see much.
I think you need more than to get them in the door once to get someone hooked, I've taken people who never came back. I think the more access to drivers and cars they have the better. I really don't think I became hooked until I met Greg Staab although I had gone for years. ALso you used to be able to get back to the teams pretty quick after racing was over and they stayed around a bit. NOT NOW!
Chuck