This has been a rule for a long time. The logic is you can’t allow gamesmanship to take advantage of track conditions. If a driver knows a track will be better early or later in qualifying they could purposely manipulate when they go out. Therefore there has to be a penalty for not getting a time in when you were scheduled to do so. Saw this happen in silver crown racing on the miles many years ago and then USAC figured it out and we now have rules in place.