He owns a couple very successful businesses in the Kokomo area. He supplies or did supply a auto manufacturing plant(Subaru?) as a vendor. He owns ChalkStix. His stepson is PPM. He is deeply invested in the sport financially and passionately. I think he let his passion for not having good attendance for a couple early races get the best of him.

As with most successful people in business the don't like to lose money, hence why they have money. This is really no different than a professional sports team owner getting pissed cuz his team didn't win and ranting on twitter or firing the coach the next morning. Unfortunately, he doesn't control all of the corollary streams associated with the series(Flo, NOS, etc), which can be difficult as most of these types are control freaks. The reality is he will have to answer to someone else around these items since he isn't the "owner" and has to partner with each series and what they bring to the table when he opens the gates for them.

Its all risk and reward. They took a huge risk racing on Sunday and now they are paying for it. They could have mitigated the risk and choose another date to race later in the year, which may or may not have been better, but everyone knows a Sunday race is risky business.