[racefan20]

Originally Posted by Pitdad Saying you have to pay double the admission charge to get double the payout is a little bit of an oversimplification of the situation. It’s not entirely wrong, but it’s not the only answer. You could also continue to charge the $18 or whatever the current price is, but double the number of spectators. That doubles the track’s revenue and funds the payout increase too. There are additional overhead expenses involved with handling twice the number of spectators, but there are also operational economies of scale that balance it out. Now, if your facility is at capacity, there are no more seats to sell, no more parking spaces, etc., then yes, your option then is to raise ticket prices. But other than an indoor show with Fire Marshall concerns, you can generally let more people in. The solution is more than likely a combination of the two, get more people to come AND bump up the ticket price. And that takes promotion, which is the thing we lack these days. I blame the movie “Field of Dreams”. It introduced the phrase “if you build it, they will come…”, and that’s just not true. You have to tell people about it and you have to make an argument for why they should come and watch. Create that environment of FOMO the kids all talk about to their therapists. The work that’s being done for this “No Way Out 40”, that’s promotion. That what the Chili Bowl does every year, promotion. That’s what successful races and successful series do to be successful. It’s not that they picked the perfect rules package or best tire sponsor. You have to have a message and communicate it to fans and prospective fans, and if you don’t “have” a message, you better create one.

With the current price of gas you may have a difficult time retaining your regulars let alone inducing more fans to attend.