Charging 40$ to watch qualification day, isn't going to aid in bringing in new fans and thus put more fans in the seats. The per lap timing coverage on the screen was non-existent during the NBC coverage. Worked somewhat during the PPV. Thank goodness for Paul Tracy. The good thing about PPV is no commercials. The Speedway really needs to look at overall messaging and marketing. The product is there, and it was an exciting day. Sad there aren't more fans in the seats. Need to connect with fans new and old.