There are just some people who you could send a limo to pick them up and drive them to the track for free. You could stop to feed them on the way there, let them into the race free, give them a free t-shirt and feed them again while there. Then after the race, you have the limo drive them home and on the way, stop to feed them and get them laid as well. And, do you know what? Some of them would still complain!