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Think about it this way...these are my numbers and not specific...but let's say I usually clear $10k on my event on a perfect day. My advertising budget for that event for print, radio, fb, the proper channels was 3k. Then I had to reschedule, so the same event makes 10k...but I spent an ADDITIONAL 3k on advertising to get the word out on the new date...add in the additional 3k on the third rain date and now you start to see why a rain date is less tasty to a promoter, let alone a second rain date on short notice. If you can have an advertised rain date with notice like the Outlaw shows have...the same money creates the same awareness.
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