My wife and I made our first trip to Indiana in 2000 for Sprint Week. Since then we have been back many, many times. We've attended fairs (including the Indiana State Fair), festivals, tractor shows, visited museums and shopping malls, eaten lots of meals and stayed at many motels. Every trip however centered on auto racing. Every dollar we've spent in Indiana, and I can't even begin to guess how much, is because of auto racing.
Fact is the powers that be don't care. Our small and aging group just isn't considered relevant anymore.