I would think the existing price and increases could atleast put a chair back for every seat.
I know a lot of you old timers have the prime seats with backs and shade.
But us young guys starting out it's hard to decide/justify to pay $100ish for ticket every year to sit in the elements, have no back rest, and not see all of the facility.

Attendance is spectacular for now, but is it really sustainable, especially if you are upping ticket prices to pay for the NASCAR weekend?