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I only pay close attention to the dirt side, but it does seem there has been an uptick in interest in the last few years. The crowds at the bigger races I attend seem to be at least as big if not getting bigger every year. I do think some of the disgruntled Nascar fan base has migrated to dirt over the last few years.
There are of course some issues including the rising costs of racing, but it seems the tracks that do a good job promoting & put on a good show are drawing crowds.
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