This is an interesting comment. I attended the Gold Crown two different years, and I thought I remember seeing/hearing some local advertising about it. It may be more of a comment on how hard it is to promote a race track.

Radio Ads?? Great idea, but what stations do you pick? You pick the stations that have the greatest target audience. How many radio stations does St Louis have? How many people only listen to XM? How many people only listen to their own Apple device?

BillBoards?? Great idea, but how many people only look at ads that they are interested in? How many billboards do you pass by everyday but never pay attention to? How many billboards does St Louis have?

Targeted advertising?? Other race tracks, Goggle and Facebook ads. Great idea because you are definitely hitting your target audience. This is probably going to be the best advertising spend, because these people are already fans of dirt track racing. However, this does nothing to bring in the casual fan.

Like I said, I am disappointed that the event is not going to continue, but I understand the decision. However, I think blaming the promoters on this event failing is not fair. They gave it more chances than most.