I believe that growing up going to races even if you stop eventually you will get hooked again. It's kind of like church. The saying is that most young adults leave the church at some point but usually seem to find their way back. That doesn't mean that other people don't find the church later in life. I just think people who experienced racing when young will be more likely to go back.

As for the younger crowd, I am 32 and go to as many races as I can. For close to 10 years racing was not a priority and the only reason I attend races is now is because it is a priority.

Think about this. I would say this is a pretty normal trend for people who go to college. They are in college til 22-23. They get married mid to late 20s. They have kids late 20s to early 30s. Then kids life can eat up your time for the next 20 years. Even if they go to races with they are bound to get involved in other stuff as well.

It's really had to commit to anything within those years unless it's a priority and even then it's tough.

So it's not always how do you get kids or young adults involved in something entertainment related like racing. It's can you continue to attract 40+ year olds who are starting to get disposable time and income to attend things such as racing.

I maybe way off but an outside of the box take on it.