Which people? If you look at NASCAR, Indy car (The Indy 500 sells the most tickets of any race in the world) and Formula 1, all pavement races, have huge audiences compared to USAC. Where are the dirt fans? A few more than the pavement races but not enough to pay a decent purse. In today's dollars the Hulman Classic paid 38,000.00 to win and 3300.00 to start in 1979. The purses are way too low when you look at it in this context. That's why car counts arei low.