The company has continued to grow since when they sponsored the series in the mid and late 2000s. Now with their involvement in tv with MAVTV and Lucas Oil Racing TV online, a luxury that wasn't there before, The Chili Bowl/Shootout, ASCS, Lucas Oil Late Models all get a ton of exposure compared to years past.

Lucas Oil has done a lot as far as trying to satisfy fans but also to attract new ones through media.

Back when they sponsored before they just didn't have the capabilities they do now. And I think as Lucas Oil grows, so will their impact on dirt racing