Social media is a easy target.Well before the internet and social media, my cousin took his two young sons to a WOO race at Santa Fe Speedway. This was in the late 1980's, they hated the entire experience. The dust storm during the races,long lines at the concession stands etc. They haven't been to a motor race since. How many people did they tell about that night? At work,at school,friends? They didn't the internet back then.

Check out forums for sports teams in the NFL, NBA,MLB or the NHL. Racing forums are child's play compare to them. Same with sports talk radio, the fans ***** about their team but they still watch and buy tickets.