Baylands out in California used to sell a program each week, for a buck or two, that had pictures of the drivers and cars that were there on a somewhat regular basis or were likely to show up. It probably had 40 drivers or so shown in it. It made it really easy to identify the cars if you had not been there before. It also had adds for the track sponsors, a page for autographs and some pretty cool pictures of race action. There was also a loose page for writing down qualification times and if I remember correctly, the sheet also gave a run down of the night's format. I might still have one somewhere. It would be pretty easy for a track to do these for not a lot of money.