I think its great for Chip PR wise to put him into a developmental program in NASCAR vs. some kind of Indy Lites deal that he'd have to put together for him, more cost effective as well. Rico will be a marketing machine if he makes it to Cup or Busch or whatever they call it these days or Trucks.

No disrespect to Rico he's a hell of a driver but being the short guy at the track, he will get attention just as Danica did when she was the new thing.

We already have proof of it, go to any racing website and Rico is front page news right now. When have you ever seen a guy getting a K&N East series ride get so much attention? Larson, Bubba Wallace, Chase Elliott got some but nothing compared to this.