Didn't they use some sort of rivalry deal at the Hoosier Dome to get the crowd to be enthused and to get them to brave that usually God forbidding cold weather to watch a race? You could freeze to death walking from your parking spot to the Dome. Nothing like a rivalry between drivers or teams to add to the hype when advertising a race.
Seems to me like one year "Old Smoke" was supposed to parachute out of an airplane and land in the infield to race.
Honest Dad himself
