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Great work Dave. We are doing something similar at our tracks over here in Illinois. Reorganizing our outreach to try to be present at community events, gatherings, parades etc. We really haven't done a good job at that in the past. It is going to take the support of teams and fans to help with some of that.
Over the past few weeks I've spent a lot of time studying Minor League Baseball marketing. I think it's a good comparison. 20 years ago Minor League baseball was about dead. Now it is thriving. They really don't have a baseball product to sell because no-one knows their players. Instead, they sell a fun experience with a family friendly environment, top-notch facilities, community outreach and creative promotions.
I think there's a lot to learn from Minor League baseball. I certainly haven't learned it yet, but heading into 2015 it's going to be the cornerstone of our marketing efforts at our tracks in Illinois. We will see what happens.
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