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I've sent emails out to sponsors.
My basic outline is I thank then for the support of our sport/team/track. I mention how good the people they are sponsoring are. I then tell them how good you think their product is, what you use it on or your favorite menu item ect. The last line I reiterate my thanks for their support.
Sponsors aren't looking for perfection but like Jerry said, if it comes from the heart they would be most appreciative.
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