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As a sponsor, it is nice to know when a customer comes to us because they seen our logo on a car. We try hard to track our sponsorship dollars through things like Google Analitics but it is hard sometimes to determine the direct effect that our sponsorship has. Any input is welcome and it has an effect. We sponsor because we love the sport and it is a way to give back but also were in business and sponsorship is a marketing tool. When we know our marketing is working it encourages us to continue and enlarge that marketing. Anytime you can let a sponsor know that you have seen there logo is a very positive thing for that sponsor and our sport.
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