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If my research serve s me correct they did do some usac broadcasts before Thursday night thunder program but the Thursday night thunder program was on a different scale and involved a commitment from both USAC and espn that was really at the time a pretty big gamble for both.
ESPN from inception had featured a lot of motorsports but if I may take a quote from Jim hanks " Thursday night thunder is the gold standard" for short track programming, and its popularity far exceeded that of the other coverage they had previously done
Pete
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