Thread: Milwaukee gone
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767 (Offline)
  #15 4/11/13 11:19 AM
outside of the average dirt track fan, what would attract you to any SC race? Lets take a look at advertising, Mostly radio and Newspaper. Lets look at these 2 advertising sources.

#1 Newspaper- Every Community has a different paper. So you have to advertise in multiple papers. Every Community newspaper is struggling, younger generation does not buy newspapers. They get there news for free on the net or on TV.

#2 Radio- what station do you advertise on? There are more stations today than ever before. How are you going to make your advertising sound different from the other forms of racing that are advertising?

Now the biggest problem with any advertising, What do you advertise? Normally one would say the drivers. Take the list of drivers for this year, walk out into the center of down town Indy, and see how many people recognize any of the drivers on that list. So names are not going to work. Maybe advertise the large car counts, well those are gone. Maybe you advertise this unique for of racing, like others have said the average Joe could not tell you the difference between a Crown car and a Sprint car. So what do you advertise?

I do hate to see the series go, because the racing has gotten better, but I'm afraid this ship has sailed. Only hope I can see is start paying the NASCAR guys to come race so you have something to advertise.