The first step would be getting the grandstands at weekly and USAC shows to be overflowing with 8-28 year old males wearing flat billed caps, skinny jeans and skate shoes...50% of the males between ages 18-28 should have multiple tattoos and some piercings. For every 3 of the above mentioned males there needs to be 1 female in the same age bracket with some piercings or tats, blue, green or pink streaks in their hair, and very tight fitting jeans and low cut tank tops.

Once we see the stands full of this demographic we then need to get all of these fans to repeatedly mention USAC or Gas City Speedway on twitter.

Once we have a very solid following and social media presence from this demographic we will start to notice that every car on the track has a sticker advertising MONSTER ENERGY DRINK, REDBULL, NOS, ROCKSTAR ENERGY DRINK or something similar.

Then, as awareness rises we will need to get FORD, GM, MOPAR and TOYOTA to support 4 cars each with full factory status and several more cars with limited support.

Finally, one of the above mentioned companies will realize how popular this sport is with their target market and the money will start flowing by the truckload. Soon Rockstar and Redbull will have a bidding war over who gets to be the series sponsor and pay for 17 weekends of live TV each year.

There are several reasons why AMA supercross has so much TV time...the popularity and the money go hand in hand. Until we prove that our sport is such a draw for the above mentioned demographic I wouldn't expect to see anything close to what we want for TV coverage.