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There's a number of reasons. They do have slightly higher pit pass prices, I believe most events have entry fees and most events are multi-day races. Another reason, which has been beaten to death on this board several times, is exclusivity. Your not going to see Moyer, Bloomquist, O'Neal, Owens etc. at your local track racing for "peanuts". Some people call it a double-edged sword, some people say "****** if you do, ****** if you don't". I like to consider it a snowball effect, and dirt late model guys have been playing their cards right for decades now, and have built their sport in to a massive snowball, whereas non-wing sprint cars have stayed pretty flatline. But, I think the main reason is, and best place to get the snowball rolling, the fans SHOW UP, bottom line! The more fans(that also buy the ***** out of merchandise), the higher the purse, the more elite teams show up.
Jake
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