It's called economics. It's like anything else. It costs a lot of moolah to run a race car. Because of the economy, you can't find sponsorship unless you someone who knows someone. Every story I've heard of big time sponsorship coming to racing is because of friendship or family. Unfortunately, the open wheel drivers will always be considered the low end of the totem pole. Times change, as well as the drivers, and Indy had to go that way.