If you want to see a how NOT to promote racing, go to
Speedwaybikes2yahoogroups.com. and read post #22207. This is how promoting is done by a wealthy track owner, who has zero paid employee's and use's the sport as his private playpen. Basically a hobbyist who uses the sweat and blood of others to play with the sport. I know its just bike racing but I believe you will find it interesting.