Stump It is what I heard
Let’s begin with marketing. In short, the term “Mini‐Sprint” is a very poor representation of a modern day upright, midget‐based, motorcycle engine powered Sprint Car. Without a doubt, these are full‐blown, legitimate race cars.
MARKETING!!! as a promoter and trying to MARKET my product the word MINI has come under fire with major companies. You Mr. Racer need a name that is MARKETABLE... example... I had 2 different racers that has been racing with the Florida Mini Sprints came over and started racing with the SSLS (Lightning Sprints) this year and got sponsorship because he wasn't racing MINI sprints anymore he was racing a LIGHTNING sprint yet it was the same car. Things are really really tuff to get anything out of companies now days. So as I have said, Lightning Sprints works for me but it would help everyone if we had a universal name as far as MARKETING is concerned...We are ALL
here because of tradition, name sake and/or a few other things and to get racers on the same page is next to impossible because no one whats change...there has really been only 2 very successful organizations that have made a go at bringing racers together and did pretty damn well...Bill France (NASCAR) and Ted Johnson (World of Outlaws).... WHY....MARKETING!!!!
If you were a sports fan, would you be eager to go watch a “Mini‐Football” game? A “Mini‐Baseball” game? Or how about a “Mini‐Hockey” game? Likely not.
I ask that all upright 750 c.c./1000 c.c. 1200cc “Mini‐Sprint” organizations consider removing all evidence of the word “Mini‐Sprint” in your advertising and other correspondence and replace it with the more professional term “Lightning Sprint”.