There are a considerable number of "people like me" who have held the same seats for many years and don't care to play beach blanket bingo to secure a seat. That policy was in place until Mike King stopped printing reserved seat tickets last year. He did sell a season ticket, which I purchased, as did a few other people. I am willing to pay extra for a reserved seat, and always have. I have been attending races at THAT since 1967, and one thing that always set it apart from the weekly tracks was the option to have a reserved seat.