Or, a track promoter can take a lesson from the guy who built the Indianapolis Motor Speedway and gave birth to the Indy 500, Carl Fisher. Carl Fisher was a master of promotions, not just racing, but all kinds. He's the same guy who built Miami Beach and attracted the wealthiest people to live there. He had no need to attract people to buy food, that's not what racing was about for him. It was more of a 'field of dreams' because he truly loved racing and automobiles. He put his heart into what he did, and the Indianapolis 500 was born. He was born poor, became very wealthy and charitable, and he died poor, because life was about the journey, not the destination. I suggest any promoter who needs a litte inspiration check out his wikipedia page: http://en.wikipedia.org/wiki/Carl_G._Fisher

If you have time, read a copy of his biography, 'Fabulous Hoosier'.

His passion for racing was unquestionable, and he never worried about how many hot dogs would be sold at his race.