Patti, we, the MTQRL, have used this technique for the past 2 years, but, we had Gary Lee, as Marketing Director, and it worked very well, we also got involved in the local celebrations, being involved in the Parades, setting up car shows before the races, anything that could be used to benefit us, as well as get the youngsters involved, like you say, free tickets, prizes, trivia in the stands, anything to awaken the public to auto racing. Did it work? Yes, very good, at least til now, I don't know of anything that is going on this year, maybe someone needs to awaken this again! Bob