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I could care less about the fireworks but don't mind paying the extra money. It does pull in more people. I have usually had 2-5 extra come out for at least 1 race a year at a race with fireworks and some have been converted fans. Many young ones first races where over 4th of July weekend races. Some of the little ones seem to care less about the racing but at the same time eventually some of these kids start coming back sometimes when they get older. I think it is well worth it.
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