Originally Posted by wtvwrocks:
Oh you are absolutely right Jerry - it's the little engines that could that keep the big engines moving along. At some point though I think the big engine (or big shows) put on the brakes making it even harder for the little engines to keep going. I love the underdogs that come out on top at a big show.
Here's what I wonder......we are fast approaching Indiana Sprint Week - our Super Bowl if you will.....and let's face it - it is really just several regular USAC shows compacted into a shorter time period. Great for us as fans! We can take a week of vacation and see the greatest guys in the country compete practically every night. But why hasn't it evolved? Why hasn't it become bigger and better each year? Why isn't it more of a "super bowl" atmosphere? Now I'm a racing purist like the next person and I go to see the races, but if you want to go to the next level (get TV exposure, big sponsors, etc) then you have to have a little showbusiness along with the sport. Let's face it - the monster truck shows, the X games, they aren't selling out Conseco because everyone in there is a lifelong fan.
I don't know the finances involved or what the sanction fees imposed on the tracks are - but doesn't Sprint Week deserve to be a $10k to win EVERY NIGHT? UMP Summernationals which is a solid MONTH of racing every night except for 3 days off pays $6k to win on weeknights and $10k on weekend nights as best I can recall.....and we can't make our Super Bowl of non-wing sprint racing $10k each night for just 7?
And it starts next week - hmm - well I've yet to hear or see any commercials promoting the week...we all know about it and are excited but what about those that don't? The biggest race week of the year and no commercial prescence in the largest populated market of the state? Or maybe I just haven't heard/seen any and there are some airing.
We all know that these shows most likely have the highest grandstand attendance - so - how do we get there?
Again, I don't know the finances but why not:
raise the grandstand ticket price $7 (wait before you complain about price)
tie in a 3rd party retailer (say Speedway gas stations that have a presence throughout all of IN) to offer discount coupons for $5 off adult tickets - Speedway pays for advertising to promote the week giving televsion/radio/print promotion to increase attendance. Every other sporting "event" does this
You still have an extra $2 in incremental $ to contribute to a higher purse, plus you should have a higher attendance giving you greater sales to cover the higher purse.
Next - offer a megaticket. Verizon offers this and it sells extremely well. For a limited time before the week begins you sell megatickets that get you grandstand admission to every night of racing during sprint week. Tickets are non-refundable except in case of rain or cancellation, and you get a 10% discount or something similar for purchasing all at once. Now you have fans who may have only considered going to 4-5 nights of racing that will consider adding the final night because they're getting the discount - the tracks don't lose money because once you buy the ticket it's yours. If it rains you just refund back the portion for that one night of racing. Again, you should see some of the partial week spectators commit to another 1-2 nights giving you more incremental income.
Lastly - make it an event. Ever been to the Professional Bull Riding event? It was a two day show in Indy - sold out crowd and you had to buy a ticket for each day - two day points combined winner got $25,000 I think (purse isn't much bigger than a sprint car show) oh and if we're comparing sports I would wager that PBR is probably more dangerous than Sprint Car racing. But there is an excitement at this show - you know you are at an event - even if you don't know diddly squat about bulls. There is a personality (one of the clowns) that provides antics and information in the downtime. So while they're working the track - why isn't there a personality to build the excitement before the main event? It doesn't have to be a circus - but it does keep the kids and fair weather fans engaged.
Speaking of kids - why is there no mascot? Mascots are a commercial success - Triple AAA baseball teams have them - the feeder Hockey teams have them - little kids love them......again - more entertainment for the next generation and fair weather fans....you and I as purist may not like it - but if it keeps feet in the seats then we still get to watch a great race I could tolerate a guy in a tire costume.....
Back to the PBR - those riders are REQUIRED to spend 30 minutes after each event meeting and greeting the public unless they are not allowed to for medical reasons. Doesn't matter if you are the top dog, or the rookie you have to spend your 30 minutes shaking hands or you don't get paid - no going to your trailer and hiding.....think that would build some fans?
A kickoff event the night before - again - this is a sellable opportunity to a 3rd party - at say Hooters, another thing the PBR has done to build hype and promote - mandatory appearance by top points drivers, etc.
It may not be what you and I would enjoy - but then again - I would like to see the purses increase, the way that will happen is more fans, the way to get more fans is to advertise and market.
Sacha
Sacha, you should be working with USAC. I used to marvel when I was in SoCal that the Thursday night show for the Oval Nationals had virtually no one in the stands, and Friday nights still had plenty of open seats. If memory serves me correctly, 5 years ago there were 74 cars in the pits for Thursday night, and maybe 1,000 in the stands? As I posted before, I have seen too many tracks go belly up to believe what is being done now is working.