Originally Posted by xcelerated1:
X Games, Shaun White, Travis Pastrana, Etc, Etc.
"No reason for Red Bull's leaving has been given, but the energy drink markets to the 18-to-34 age group -- the demographic NASCAR has consistently lost in its current ratings slide."
Red Bull is sold to 18-24. NASCAR does not have much of that market or does dirt racing (a majority of fans are 34-49+). One Travis Pastrana product placement on ESPN could equal the entire numbers that all of the dirt tracks in the United States combined can hold.
That is the reality of it.
To be noted. Pastrana is in the NASCAR system and he IS their guy.
BINGO!!!! Unless your geratol or oak bran, NASCAR does nothing for products such as Red Bull