While watching we debated the differences, familiarity was one thing like you mention. Then the whole it's a car vs. a dune buggy thing and people can identify with it. On one hand I like that there seems to be consistency with the same driver in the same car (which they mentioned on the broadcast $75,000 per car) which would build a 'Brand' but I also like the opportunities open wheels seem to have with drivers switching more often.
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