It's all that room on the hood and down the sides for sponsors...

I unfortunately missed it, as I was out for dinner with my family. I'll post if I see it is being replayed. I am fairly certain that Lucas Oil has their own studio to produce this race and the race was at Lucas Oil Speedway.

I read a few comments on facebook about it trying to hard to one up Nascar. I'd like to hear what anyone who watched it thinks.