Originally Posted by Revolution Racing:
I believe some would respectfully disagree with that. I believe some would cite historical evidence comparing the course of action taken by groups ranging from 600 racing to NASCAR as proof of a far inferior product being marketed in a far superior fashion. And I believe that the relative current market positions of the above 3 groups would support these arguments.
To some folks, racing is a product.... to others it's a way of life. I wouldn't go so far to say 600 racing and NASCAR are inferior to any form of racing, just different. USAC is a non-profit organization, so the market position discussion is irrelevant. Great racers need no pimps.
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As for the Hoosier Hundred and the marketing thing..... I sat with my mom and my 10 year old daughter. We didn't go because some fancy poster, radio ad, etc, gave us the idea. Race fans know where to find the races and they pass that knowledge on. USAC has no need to buy new race fans, we breed them!