The whole promotion reminds me of the "Super Dave" skits that Showtime used to air. The Hot Wheels Test Facilities? They must be next to Super Dave Osborne's Compound. All that was missing were the Genuine Saskatchewan Seal Skin Bindings.
I did a bit of research and found that the whole ad campaign is produced by a company called Mistress Creative and the videos produced by the Bandito Brothers. The stunts shown on the screens prior to the jump were Computer Generated Imagery. The whole thing was one big commercial.
http://www.mistresscreative.com/
http://www.banditobrothers.com/press/34
The stunt? Yeah, not bad. Obviously rehearsed. And just what record did he beat? What was the old record? And why did they measure it when, oh, never mind. I just don't like seeing the Indy 500 pimped out like a step sister.